Member of Hoover IP² Working Group Steering Committee
Wesley Hartmann, professor of marketing at the Stanford Graduate School of Business, is an economist who specializes in industrial organization and applies and develops econometric techniques to analyze questions relevant to the decisions of firms and consumers. One stream of his research focuses on decision making over time: studying intertemporal substitution of demand in capacity-constrained industries, price discrimination, and the measurement of switching costs. Another research stream considers the effects of social networks on decision making. This research finds a link between social networks and outsourcing and also explores direct network effects among consumers. His recent work focuses on television advertising, Internet advertising, and the interplay between the two. His research has appeared in the Journal of Law, Economics, and Organization; Quantitative Marketing and Economics; and Marketing Science.